NYFW: my favorite looks

admiring the fall 2012 looks from a very far distance actually gives me a better perspective of new york fashion week. actually living in new york during the fashion circus can be quite overwhelming and afflicts a certain jadedness. so, from california i'm able to sit back and study style.com and the handsome tim blanks while they photograph, critique, and document the preview of what's to come this fall: black on black on black, sleek slouchy suiting, prints a plenty, and furrr.

no wonder why fall is my favorite time of year.


first up: 3.1 phillip lim. obviously my fave. who wouldn't love his impeccable layering, boyish details, and superhero-inspired pieces?

 acne's pastels

 abbey lee kershaw in an A. Wang stunner.

 black leather, fitted blazers, and skin tight trousers are synonymous to Helmut Lang

 karen walker number ones: the most universally flattering sunnies ever made

 

and i couldn't do a roundup without including the ubiquitous Oscar de la Renta tulle gown.

 stylist-turned-designer Rachel Zoe does Rachel Zoe for her second runway collection

Rag&Bone describes this as their America-meets-India collection. Little bit of a disconnect, but I'd like these coats nonetheless.

 The Mulleavy sisters take us on a trip through the Australian outback

First time my eyes took a whiff of Suno's signature floral prints whilst working in the Nylon fashion closet, I've been in love with this brand ever since.

 The Row. The Row. The Row. Bishop sleeves are here and bigger than ever.

 Olivier Theyskens does it again. That gloomy cloud of a gown is so gorgeous.

and London Fashion Week is well on its way...

happy monday!

RAG & BONE: genius guerilla advertising

so the boys of rag & bone came up with this completely out of the box innovative idea. how do you get the most brand recognition, have most of new york city do the work for you, for the least amount of money?

first, you hire four supermodels to take pictures of themselves in their own rag & bone collection: sasha, lily, abbey, and edita.
then you start a contest, with the winner being able to attend the rag & bone fall 2011 fashion show in new york: print out said photos taken by the supermodels, plaster it all over the city, take pictures of yourself doing so, and submit to rag & bone.

then you wait.

i mentioned this to my roommate steven, and you know what he said to me after i explained?

"omg. look what i grabbed while walking past FIT?"
he actually saw one of these printed photos and tore off the bottom piece because he thought it was kinda cool.

see? brilliant. he had no idea what it was for, yet it was intriguing enough for him to physically go up to it and think how cool it was.

guerilla advertising. just brilliant.

i need to think more outside of the box.



to submit your entry & for more info, click here.