Paris Fashions for French Seamstresses - 1953

I just got some French women's magazines, this one les Veillees des Chaumiers which Google translates as Evenings Thatched Cottage. This magazine started in 1898 and continues today aimed at senior citizens. But this issue from March 7, 1953 looks to be read by a young housewife. And a stylish one at that. Here are some patterns you could order for the slim skirt with fabulous pockets, the blouse with amazing scallop bodice or the collection of spring jackets, each one a treasure. 
(I don't speak French at all so if someone can help out it would be appreciated.)

They Keep Your Trousers Trim From Every Angle

"Trousers are more securely fastened with Lightning zips" and goodness knows we all want that. So check your slider pull for the name "Lightning"! 

Two Cases Of Good Husbandry

So when's the last time you saw an ad that quoted Virgil? 

(Don't miss that the shirts have an "eternal air of correctness", and that the pyjamas add "a lot to the pleasure of sleeping" and "If It Shrinks We Replace"!)

"Good Husbandry (the first of blessings, according to Virgil's Georgics) is to know how to separate wheat from chaff: how to select sound stock: how to choose good things that last well."
 "Like many of the best things of life - claret, wood and leather are examples - Clydella does more than last well: it improves with age: it weathers. This is a good reason for buying shirts, and pyjamas, in Cydellas."

"Clydella Town-and-Country Shirt"
"These are also weekend and everyday, winter and summer shirts. They have no close season. They are smooth, slightly on the lightweight side: hence their eternal air of correctness. They are made in a good range of close checks, dogstooth such as you see here, and plain colours. 49/6

"Cydella Pyjamas"
"These have a softness and lightness - and yet a great warmth - that adds a lot to the pleasures of sleeping. They may be had in both flamboyant and discreet stripes and in good straight colors. 59/6 Your usual store should have their Autumn stocks in now."

Make your own Lilly Dache Circle Hat! 1953

Here's a little gift to start your New Year off right. A full size pattern for a Lilly Dache Circle Hat! There are tons of styles and ways to wear this, you'll have so much fun picking out fabrics and trimmings...you're welcome!
(Oh, and if you scroll all the way down there's an extra treat)

And as an extra bonus, here's how to make Lilly Dache Scarves.

My New Years Dress

Just a little something I whipped up.
I hope you are looking so well this New Years!

Dressed For A Party - For Girls and Gals! - 1953

Bring in the new year with some party dresses for girls, toddlers and ladies from Family Circle Magazine, 1953.
Looks like everybody was ready for a good time!

Holiday-Wear Patterns and Smooth Underlines! - 1953

I think these may have been suitable for holiday shopping, they don't look like party dresses, but I do know to get this look you need the right underwear!

"My new sewing machine was a wonderful gift" says Mrs. Zelco - 1953 Family Circle

My goodness that Helen is a lucky gal. Don't you wish you'd get a new sewing machine for Christmas? If only you had a swell guy like Stephen around!
Oh and don't worry.."Young Stephen is so accustomed to the whir of the sewing machine that he pays no more attention to it than he does to the vacuum cleaner."

"Helen and Stephen F. Zelko Of Cleveland, Ohio live in an apartment on the top floor of Steve's parents' home. They did the painting and decorating themselves, and when they were ready to choose curtains. draperies, and slip covers, Helen realized she could save money by making them herself-if only she knew how to sew. She could, of course, take sewing lessons and then rent a sewing machine. But why rent a machine and reduce the saving to be made by home sewing?
Helen Zelko's dilemma was resolved when Steve suggested that she pick out a brand-new modern sewing machine - one that would also be attractive as a piece of living-room furniture-as his Christmas gift last year. Sewing lessons at the store where she bought the machine would be included in the purchase price.
One problem remained for Helen to solve: She had to arrange for someone to take care of young Stephen while she went to her department-store sewing class. His grandparents, who live downstairs, both have daytime jobs, but Helen's mother and several aunts volunteered to baby-sit while she took her lessons. Helen wanted to learn to sew correctly to avoid time-and money-consuming experimenting, and she says she wouldn't have trusted herself to take on so many ambitious home-sewing jobs if she hadn't first learned how to run her machine efficiently."

Butterick - 1953- Gifts for the Whole Family!

But you better get busy if you're going to make those Eisenhower jackets!

It's Butterick for the Greatest Selection of Christmas Gifts! - 1953

Might still be true...are you sewing for Christmas?

Dolls and Aprons from 1953 Buttericks

Keep all the girls happy!

Holiday Excitement - Butterick Patterns - 1953

"...look as gala as you like."

Butterick 6738-Look delightfully feminine in this dress that has all the magic, yet isn't too bare. Size 16, 3 5/8 yds. 45 in. 12 to 20. 50¢. 6711 -Gay stripes for a party dress. New , "standaway" neckline does wonderful things. 16. 4 1/2 yds. 39"; 3/4 yd. collar. 12-18. 50¢. 6769-Faille dress with a festive note... ribbon laced through the wing collar. Size 16, 4 1/4 yds. 39 in. Sizes 12 to. 20. Price, 50¢.

Butterick 6714 -The season to go all out ... with that great flatterer - lace. 16, 3 yds. 35" lace, 2 yds. 39" (slip), 1 3/4 yds. ribbon. 12-18. 50¢. 6737-For soft wool ... a dress to wear with or without a petticoat ... to look as gala as you like. 16, 3/8 yds. 54 in. 12 to 20. 50¢. 6735-Velveteen sheath plus add-on accessories. See what white touches do! 16, 3 1/2 yds. 35" nap: 3/4 yd. 39" trim. 12 to 20. 50¢. 6770-Very new: slim-flowing lines, back-diving "standaway" neckline. Size 16, 4 yds. 39 in., 1 yd. contrast. 12 to 18. 50¢. 6768-Crisp ottoman punctuated with white. It's the favorite "big collar" dress. 16, 41/4 yds. 45"; 3/4 yd. 39" collar. 12-20. 50c. 6736-Just the dress for your best shade of pastel jersey. Fits beautifully, softly. Size 16, 3 1/8 yds. 54 in. Sizes 12 to 18. Price, 50¢.

"Your personal holiday excitement"

Just a grand dress from 1953...fancy or casual, it's a snap to make!

"Butterick 6796-Your personal holiday excitement ... the dress you'll wear to family dinners and rounds of parties... the dress that fits like a dream and looks like one ... and, above all, a pattern that is a snap to make up in any of the store's exciting fabrics. Size 16, 5 yds. 45 in. or 6 3/4 yds. 35 in. lace; 11/2 yd. 39 in. decorative binding. Sizes 12 to 18. 50¢."